Sega Prize is the umbrella over Sega's amusement-prize figures, the catalog filling crane games and prize counters across Japanese arcades, a business Sega has run at scale for decades. Under it sit the maker's named formats, from the tall Super Premium scale pieces to the chibi and plush lines, all routed through the game-center channel rather than retail. For a great many fans a Sega prize won from a UFO catcher was a first figure, and the breadth of the catalog is the point, since nearly every season's hit anime turns up here in one Sega format or another.