Beyblade is Takara Tomy's spinning-top battle game, the toy that turned a customizable top into a competitive sport. Launched in 1999, each Beyblade breaks down into parts a player swaps and tunes, then rips into a stadium to clash with another until one stops spinning or bursts apart. Successive generations, from the original through Burst and beyond, have kept the line a fixture of Japanese toy aisles and a global tournament scene.