Fuwa Puchi, styled fuwa petit, is Sega's soft-side brand, a family of plush and chibi figures designed by Sangatsu Youka and given its own identity within the prize catalog. The fuwa in the name points at fluffiness, and the line leans into round, huggable forms, from sit-down plush to small chibi figures with swappable face and arm parts. It spans both soft plush and palm-size figures, the gentle end of Sega's prize output.