The people behind the figures
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The people behind the figures
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About this figure family
AMIAMI Zero, the in-house figure brand of the major Japanese hobby retailer AmiAmi.
AMIAMI Zero is the retailer AmiAmi making the leap from selling figures to producing them, an in-house brand that puts the shop's name on its own scale and collectible pieces. It is a familiar move for a big hobby store with a direct line to collectors.
AmiAmi's own-brand figure line.
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