The people behind the figures
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The people behind the figures
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Maker directory
China
A Chinese figure manufacturer headquartered in Shanghai Pudong as 海脉文化传播（上海）有限公司 (Haimai Culture Media (Shanghai) Co., Ltd.), founded by Kiking. The brand traces to 2007, with the studio established in 2009 and formal Chinese corporate registration as a figure-brand entity completed in October 2015. Operates a Tokyo branch as HobbyMax Japan for Japanese-retailer distribution. Produces 1/7 and 1/8 PVC scale figures across anime, game, and original IP. Distinct from Max Factory and Hobby Japan despite the naming overlap. Distribution through Good Smile Company, AmiAmi, Hobby Search, and the broader Japanese / international hobby-retailer network.
Brand family
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Figure families