Maker directory

Good Smile Company

Japan

Japan's largest figure studio, founded in 2001 by Takanori Aki and headquartered in Chiyoda, Tokyo. Operates Nendoroid, figma, Pop Up Parade, and a steady scale-figure pipeline, plus GoodSmile US, Good Smile Racing in Super GT, and the twice-yearly Wonder Festival expo it co-hosts with Kaiyodo. Over 2,000 Nendoroid releases shipped to date.

Brand family

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Figure families

Product lines

chitocerium Good Smile Scale Figure Harmonia Series2 HELLO! GOOD SMILE Mecha Smile3 MODEROID Nendoroid5 Nendoroid Petite POP UP PARADE3